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Jessica Palma

Jessica Palma

Jessica Palma is an accomplished professional with a diverse background spanning leadership, automotive technology, and customer service. She holds a master’s degree in executive leadership and a bachelor’s in psychology, both from Liberty University, graduating with a 4.0 GPA. Her educational journey includes an associate of arts in psychology from Central Piedmont Community College, where she was inducted into the Phi Theta Kappa Honor Society.

In her current role as Installer Network Supervisor at Tire Agent, Jessica leads the onboarding process for new installers, coordinates operational resolutions, and ensures smooth integration into the system. She excels in analyzing key performance indicators, enhancing team efficiency, and maintaining exceptional communication with partners and clients. Prior to this, Jessica spent nearly 8 years at American Tire Distributors, where she was involved in inside sales, customer service, and inventory management, showcasing her expertise in business development and customer retention.

Jessica’s early career included hands-on experience at Richard Petty Motorsports, where she worked as a quality assurance technician in the racing industry. Her bilingual skills in Spanish further complement her ability to communicate effectively in diverse environments.

Outside of work, Jessica is a dedicated single mother of two, constantly balancing her career ambitions with raising her family.

Looking ahead, Jessica’s vision is to expand the installer program to include partners across the country, focusing on diverse regions. She aims to provide people who would not typically have the opportunity to visit a shop with access, while also giving new partners a chance to tap into one of the fastest-growing customer bases in the country.

Articles written by Jessica Palma

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Shopping for Wheels & Tires
Do New Tires & Rims Make Good Gifts?

Do New Tires & Rims Make Good Gifts?

From practical minimalists to broke college kids, there are times when tires make a great gift, and times when they’ll backfire harder than a bad muffler. Here’s when it’s OK to wrap up a new set… and when to just stick with the gift card.

Vehicle Maintenance
How To Make Brakes Last Longer

How To Make Brakes Last Longer

Want your brakes to last longer?
Learn how driving habits, regular maintenance, and a few simple checks can help extend brake life, prevent costly repairs, and even make your tires last longer.

Buying Tires
Guide to ‘Cheap’ Tires: Best Cheap and Budget Tires  for 2026

Guide to ‘Cheap’ Tires: Best Cheap and Budget Tires  for 2026

These are among the best cheap tires that deliver quality without breaking the bank. The guide highlights affordable options that ensure safety, durability, and performance. We bust the myth that low-cost tires mean low quality.

Vehicle Maintenance
Should I Replace My Car Battery?

Should I Replace My Car Battery?

Car struggling to start? Headlights dimmer than usual? These could be early signs your battery is on its last legs. Even though we focus on tires and wheels, we know how frustrating it is to get stranded. This quick guide covers what to look for, how to check a battery, and when to replace it before it leaves you stuck.

Money Matters
How To Check Car Value & What Affects a Vehicle’s Worth

How To Check Car Value & What Affects a Vehicle’s Worth

Thinking about selling your car? Before you list it or head to the dealership, make sure you know what it’s actually worth. From mileage and condition to trim level, accident history, and even your ZIP code, a lot of factors can impact value. This guide breaks down the tools and tips you need to get an accurate estimate — and avoid leaving money on the table.

Tire Basics
What To Know About New Tires: Sights, Sounds & Smells

What To Know About New Tires: Sights, Sounds & Smells

Are new tires louder? Is there a weird smell from new tires? Why do some tires have hairs? Learn what’s normal and what’s not so normal about new tires.

Tire & Wheel Care
Tire Repair Guidelines: When to Patch, Plug or Pitch a Tire

Tire Repair Guidelines: When to Patch, Plug or Pitch a Tire

Got a flat tire? Not sure if it’s best to patch, plug, or replace? This guide covers the differences, when repairs are safe, and FAQs on sidewalls, run-flats, Fix-a-Flat, costs, and why the U.S. Tire Manufacturers Association (USTMA) approves only plug-patch combos.

Money Matters
How Roadside Assistance Works

How Roadside Assistance Works

Whether it’s a dead battery, a flat tire, or getting stuck in the snow, roadside assistance can turn a stressful situation into a manageable one. But not all plans are created equal. This article breaks down what roadside assistance really covers, how much it costs, and how to tell if it’s a smart fit for your driving habits and vehicle.

Tire & Wheel Care
What Is Tire Cupping? What Causes Tire Treads to Scallop?

What Is Tire Cupping? What Causes Tire Treads to Scallop?

Driving on a tire with cupping can feel and sound like driving on a cobblestone road, especially at higher speeds. What is tire cupping? What causes it, and is there a fix for it?

Tire & Wheel Care
What is a Portable Tire Inflator? And Do You Need One?

What is a Portable Tire Inflator? And Do You Need One?

Thinking of getting a tire inflator for your car, SUV or truck? This post explains three main types of portable inflators (based on power sources) and their pros and cons.

Buying Tires
8 Recommended High-Mileage Tires for Nissan Maxima

8 Recommended High-Mileage Tires for Nissan Maxima

Our list of good, better, and best replacement tires for the Nissan Maxima based on warranties, UTQG ratings, price, noise reduction and handling.

Tire & Wheel Care
Uneven Tire Wear? Check Your Suspension

Uneven Tire Wear? Check Your Suspension

Four things can affect tire treadwear: vehicle suspension, improperly inflated tires, vehicle misalignment, and tires in need of balancing and rotation. Learn what these mean, so you can talk to your mechanic.

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Explore More Tire Resources

Pump up your tire knowledge with these categories.

Buying Tires

Buying Tires

Tire Agent’s complete blog post history featuring posts about buying the right tires to fit any budget, vehicle and driving style.
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Buying Wheels

Buying Wheels

Tire Agent’s blog archive featuring posts about how to find the right aftermarket wheels for your budget, vehicle and driving style.
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Driving & Lifestyle

Driving & Lifestyle

Tire Agent's collection of blog posts about driving and lifestyle, including topics such as travel, apps for drivers, driver safety and more.
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Money Matters

Money Matters

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Other Topics & Just For Fun

Other Topics & Just For Fun

Tire Agent's blog category archive including posts about topics that don't quite fit our other blog post categories.
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Shopping for Wheels & Tires

Shopping for Wheels & Tires

Tire Agent's blog post archive category featuring expert tips that drivers need when shopping for aftermarket wheels and replacement tires.
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Tire & Wheel Care

Tire & Wheel Care

Tire Agent's browsable blog category, featuring posts about caring for tires and wheels so you can get the most for your money.
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Tire Basics

Tire Basics

Tire Agent’s searchable blog archive category featuring posts about tire basics: tire codes, tire jargon and tire anatomy.
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Tires & Wheels for Vehicles

Tires & Wheels for Vehicles

Tire Agent’s blog archive category featuring posts about tires and wheels for specific vehicles and vehicle categories.
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Vehicle Maintenance

Vehicle Maintenance

Tire Agent's blog post archive featuring posts about vehicle maintenance and care, so you can get the most miles out of your tires, wheels and entire ride.
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Wheel Basics

Wheel Basics

Tire Agent's archived blog category featuring posts about wheel and rim basics, including information about wheel types, sizes and finishes.
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